SEO Glossary

It is a complex mathematical formula used by search engines to rank web pages which they find from crawler.

This is meant to be alternative text, mainly when the image is not being displayed and this is one of the properties of <img> tag. This can help the seo by increasing keyword density.

This is a text part of the link. Most of the search engines use this for crawling pages and as ranking factor.

Active Server Pages, a powerful web programming language invented by Microsoft for dynamic website.

It is a link text from one website for other website. This is good way of getting traffic in your website.

A website is said to be banned when search engine blocks your site from being displayed in the search result.

When someone tries to spam search engines in different way, they are listed in blacklist. This may result them to boycott them from the indexing.

It is a software program that reads the web pages and stores them in their database.

It is also known as Dead link, which doesn't take the user to the destination page when clicked on the link. This is usually happens when the destination page is renamed or deleted from the server.

An automated program that retrieves the web pages and follows hyperlinks contained them and stores them in the search engine's index.

If a content of webpage keeps on changing based upon the user's queries or some other factors, it is called a dynamic website. The content may be retrieved from database or some sources etc.

This is a standard html tag. Some search engines give extra weight and important to the text within the heading tags i.e. <h1> <h1> etc.

It is a hyperlink text to a page from another page to increase the traffic in that page. Such links are used to calculate link popularity.

After a search engine has crawled the web pages, it ranks the found URLs using various criteria and places them in their database which is called indexing.

A powerful URL manipulation tool which is specially designed for Microsoft Internet Information Server (IIS).This acts mostly like Apache Mod rewrite.

A keyword is a search word that people use to make query to search engines when they are looking for a serve or product in the internet. Search engine display the result matched or related to this keyword.

Generally, it is a number of times a keyword appears in the page in comparison to other words on your web page. This indicates how much that page is related to that particular keyword. Some search engines use this property for positioning.

It is an act of swapping links of two sites in order to send traffic each other. This is done to attempt to gain higher rankings.

It is a measurement of both quality and number of inbound links, which is used by most of the search engines to ranking websites in SERPs (Search Engine Result Pages).

A html tag only visible to search engines and they provide brief and concise definition of the page. They are not important as they were once but some of the search engines still use this tag

It is a technique of rewriting the URL of dynamic website parsing its query string. Mostly this is done to make the dynamic website seo friendly and secure.

This refers to the manual type of page optimization vs. automatic submission or paid submission.

It is a hyperlink text to drive traffic from your website to other's website

It is proprietary numerical score assigned by Google to every web page. This indicates the importance of Google to that page.

A abbreviation of Return On Investment. A measurement of how well your website is doing.

A website having easy links to navigate, full of quality content that is easy to interpret and rank to search engines.

Search Engine Optimization is process of getting higher position in SERPs which includes different techniques.

It is a illegal way of getting higher rankings like keyword spamming. Such acts may result you to be banned from the SERPs.

Act of submitting your website to directories or search engines. Submitting your website in different directories and search engines, you website is tend to be crawled by the crawler often.

It is the text with in the <title></title> tag of html. This is appeared in the title of the browser which is one of the major parts for SEO.

This refers to the amount of visitors to your website. The more traffic you get the more chance to get popular.

It is a process of rewriting the URL to make website search engine friendly.