Google Analytics, initially known as Urchin is a free software (which has been suspended for now) that helps us to determine which of our pages draw maximum number of visitors, from which of those pages do those visitors leave, which keywords attract most users, etc. We can even follow things like Flash events, JavaScript events, and PDF downloads. In short, it gives us the exact behavior of our site visitors in both macro and micro level. With all these services, you can design your marketing promotion that fetches maximum ROI and improve conversion rates. It benefits everyone from senior executives and advertising and marketing professionals to site owners and content developers. The service is currently offered in 16 international languages.
Google analytics is incorporated with Google’s AdWords advertising program.
With this software, we can find a “View reports” link for each website we entered. On the following pages, we will find various reports such as Executive Overview, Conversion Summary, Marketing Summary, and Content Summary. Along with being free software, it is just too easy to use. Just paste the Google Analytics tracking code into each of your website pages and voila.. Your tracking will start instantly. No purchase process. No need to download anything.
Why
Google Analytics and why bother about visitor information?
Understanding website traffic and visitor behavior is critical to any website. Managing your website and making well-informed daily decisions based on the knowledge of who's visiting and what they are doing will help us know what visitors do on your site, and amend site content to meet their requirements. Without this information, your ideas are based on conjectures. With all those information, you can
study your statistics
devise a strategy
Implement your change
evaluate the effects of your change
Again go to step 1
All in all,
Google analytics is a great tool for SEO experts and “Be aware !!” It, being free of cost, will offer massive competition for all other web analytics software providers.